Lumen Hyped Campaign
The campaign's focus was on introducing Lumen's Hyper WAN service as bid to excite potential customers to adopt a hybrid WAN that's flexible, simplified, and quick to deploy. Our introduction of this campaign was to bring on a collection of personalities you'd likely encounter in an office setting who are absolutely HYPED about Lumen's network offerings. Additionally there was some supplemental paid ads that were designed along with this campaign that focused on specific messages of "moving to the cloud", "return to office", and "network flexibility" to highlight those pillars to the general audience.
My contributions to this campaign included designing and animating paid advertisements, social ads, and assistance in video ad production.
